Alex Zakroff
Vice President and General Manager
Jeppesen Marine
Welcome to the fifth issue of i3.
Our mission is to share insight, promote dialogue and to explore how integrated intelligent information can radically transform global transportation.
American philosopher and cultural ecologist David Abram recently challenged maritime leaders with his assertion that global business must understand Charles Darwin's real message: Cooperation is the smartest way to compete.
The transition from competition to smart collaboration is an example of how businesses are transforming the way they work. Transformation harnesses broad-ranging skills and unique knowledge to create bold new solutions. As our featured industry expert, BW Group's Andreas Sohmen-Pao puts it, "Having several stakeholders or different points of view will yield a better answer than just trying to do it from one industry angle."
The marine and aviation industries exhibit both remarkable similarities and striking differences. Jeppesen serves both industries, and sees many parallels in the complexity of the digital transformations they face. Each can learn much from the other. This issue of i3 explores these transitions and how new alliances and forms of cooperation are winning the day.
Within digital navigation, printed information is increasingly being digitized, as the ECDIS race demonstrates. Commercial marine and aviation operators share a desire to increase operational efficiency and drive down costs, and therefore pursue similar solutions, from optimized routing to weather and cargo monitoring. Data standards and interoperable systems are enabling customers to make better decisions through more intelligent information. In fact, the big idea is simple: Give people the right information and they make better decisions. Better decisions create more value.
Clearly, with constant innovation the default, we must seek new forms of collaboration and cooperation. I hope this issue of i3 appeals to you both as a member of the global marine community and as an individual with an interest in everything maritime.
Our On the Radar feature (pp. 20-23) spotlights BW Group CEO Andreas Sohmen-Pao's profound knowledge of shipping. Couch sailing (pp. 16-17) looks at elite sailing's use of augmented reality. In What's a WIG (pp. 26-29), we present an innovation whose time has come. ECDIS: The Next Generation (pp. 24-25) explains the next step in transitioning to paperless navigation.
i3 aims to help transform the way we communicate. This issue contains links to help you access online information and insights. It also connects you with thought leaders and decision makers in the commercial marine industry via e-Navigation.com and its discussion group on LinkedIn.
I sincerely hope you enjoy your reading, browsing and networking!